Dinos
Overview
This identity was designed to capture a joyful sea side experience. The logo features an ice cream cone and personalised signature type to indicate how Dino’s personality is intertwined into his business, pulled together with the unique symbol of the tricycle. The colour palette of cream and blue echos the seaside environment which also creates an elegant feeling of luxury that ice cream brings.
Approach
Dino’s business is fearlessly unique and local, and the brand needed to reflect those characteristics. I created scalable visuals to create continuity throughout his business. In the initial meetings with Dino he expressed a desire to expand his mobile business into other foods. With that in mind I’ve created a logo that can easily be transitioned into a sub brand for other foods by simply changing or taking out the cone element.
Dino also expressed his other goals were to enter into the wedding industry. With that in mind I created this logo to work at a beach environment and also fit into the elegant setting of a wedding.