Fine Art
Overview
This brand is a reflection of both self and a sea rooted letter K, which becomes a signature symbol shaped by my initials. The identity is anchored in a palette of soft pinks, ocean blues, and warm neutrals, colours drawn from my oil work and chose to express both femininity and fluidity. The monogram and wax seal adds a tactile touch that I use to sign off my paintings. This brand is deeply personal to me and this is reflected in the design.
Approach
I approached this identity in the same way I approach my paintings, hand drawing out many variations of the same idea until it feels right. The design assets that support the brand such as the octopus and whale are photographs of my paintings that have been translated into digital art, linking my work directly to the brand.