Jimbo Jonez
Overview
This brand is unapologetically visual and rooted in personality. The sculpted power of an afro, the bounce of the retro type and the loud colour palette, works together to tell Jimbo's story and display his character.
Approach
Every project starts with a bit of digging, what makes this brand tick? With Jimbo, it was pure, feel-good nostalgia- big hair, bright beats, and a sense of fun that fills the room. I built the logo to echo that vibe, using shape and tone to celebrate both his style and his sound.