Koi Koi
Overview
Koi Koi Express is an ‘on the go’ sushi brand that moves with precision, speed and purpose, just like the Japanese bullet train that inspired it. The identity is built around motion, from bold typography that echoes railway signs to a sleek logomark that fuses movement with flavour.
Approach
I approached this concept as a visual journey. Inspired by the bullet train, played with form, speed and symmetry. The logotype curves with direction and intent, whilst the sushi photography, packaging pattern, and tote design all build a cohesive brand system that’s recognisable on the move.