Like Cures Like
Overview
This visual identity is inspired by the Amrit fossil, a symbol of longevity, purity, and natural memory. Much like the theory behind homeopathy. Each curve suggests balance, evolution, and the body’s own capacity to restore itself. I’ve used a subtle colour palette with a gold bringing an edge of professionalism and the green reflecting the healing power of nature. Combined they form a palette that’s elegant but not sterile, echoing the values behind homeopathy.
Approach
I started off this project by learning about homeopathy and the core values behind it. Which is, the body’s life source can heal itself through the aid of the homeopathic remedies. Unlike pharmaceuticals, homeopathy works with nature and the body, as the name suggests, ‘like cures like’, the body needs the cause to create the remedy. I have based the brand around this theory. From the symmetry in the type to the symbolism in the logo, brought together with a contrasting natural colour palette.