Neptunes
Overview
This visual identity is built around a logomark that incorporates a hybrid trident, fishhook, chef’s hat, and the letter N, seamlessly woven into one form. The layered symbol is bold and clever, with the sandy beige and ocean blue gradient evoking warmth, refinement, and a sense of place, deeply anchored in the sea.
Approach
This brand began with a challenge: how to distill multiple ideas into a mark that feels singular and iconic. I explored the visual harmony between sharp and soft forms, balancing the trident, hook, the chef’s hat and a subtle N contour. This result is a dynamic emblem that rewards a second look, whilst still maintaining immediate clarity.