JR Visual Media
Overview
JR Visual Media revolves around light, how its captured, shaped and transformed into a story. The logo forms a monogram where a J reflects and turns into an R, the circles used to form the letters represent the lens flare which is created from light. The colour palette of yellow, cream and dark blue reinforces this balance. Yellow brings energy and optimism, cream adds softness and openness and dark blue anchors the identity with depth and trust.
Approach
I began with initials as structure, and played with the idea of a lens flare to represent the emphasis on light and how it is a major element in JR’s work. Once I had the structure on the J, it was easy to see that symmetry and flow could be created by using the same letter form for the R. I chose the colour palette based on the colours seen in JR’s landscape photography, the seaside yellows and blues work well with the core values of this business.
I then created a badge for this brand, as I often do with clients that intend to print at a larger scale and want to display more information about their business.